Joy contacted our sponsor and submitted her idea (confidentiality
is guaranteed). She spoke with a Director of New Products
about her idea and the available options.
From there, our Sponsor agreed to represent her idea
for a licensing effort and to research her idea.
They searched for patented
ideas like hers and
products on the market
that performed the
same function. This
information went into an
“Idea to Product Portfolio.”
They also identified the
company they would for present
her idea to and discussed that
company with her.
Next came the development stage. Joy was
given a custom quote for all materials needed
to build her product sample. Joy was given a
quote for the materials and services needed to
design and build her product sample. Custom
packaging was developed by the team, based on
their research and knowledge of the industry.
With her permission, they presented the product sample to XHP, a leading licensing and distribution company for housewares, who signed an agreement to pay Joy a percentage of the profits each time one was sold.
The Party Traveler was sold by XHP and then marketed exclusively by QVC as the “Party on the Go Food & Dessert Travel Caddy”. It has sold in stores, including JoAnn Fabric, online at Montgomery Ward and through Avon catalogs.
Joy began receiving royalty checks.